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Tyszko’s
theme of cultural politicisation is given acute emphasis with the work
Absolut Hypocrisy, a piece which invokes a number of extremely potent
and conflicting value systems. The work comprises a kit and instructions,
the owner of the artwork using a stencil and creating the work according
to the artist’s instructions. A quantity of real cocaine is placed
within a mirrored vitrine, first having been passed through a stencil
so as to spell the words ‘Absolut Hypocrisy.’ This
makes reference to a vodka brand
called Absolut, which has marketed
itself by making knowing puns
on the word absolut(e) in its
advertisements, invoking the
artworld and individual artists,
as well as by sponsoring art
events.
Using
the medium of cocaine, Tyszko
offers up his own, past experience,
of a (now ended) twenty years
of illegal drug use, to this
brazenly commercial, legal
model. In this way the artist
puts his personal experience
and art to the service of a
militant challenging, exploring
the corporate
‘dealing’ of
a glamorously sanctioned, alcoholic
psychotropia.
Illuminated
with a spot, the twelve grams
of highly illegal cocaine in
Absolut Hypocrisy glisten and
gleam in their prestigious vitrine,
with ambiguous aura. The cocaine
in the work has a black market
value about £1000, further increased by its commodification into an
artwork – confirmed
in market terms by having been
sold, at an exponential mark
up, to a collector.
Tyszko
says, ‘In making this work I have attempted to look at
a number of value systems – political, artistic, personal and
financial – and at the complex interrelationships between them.’
With
Absolut Hypocrisy further and
changed value systems are given
to what is a simple, plant based
substance, whose final co-opting
by the artist within the contemporary
art world further fetishises
the drug, its value so increasing
by a staggering factor.
‘Since prohibition,’ Tyszko continues, ‘a new paradigm
has come into being, one that effectively fetishises the product and
creates a value greater than its actual worth. The greater the distance
it travels, the greater the value becomes, as more and more people interact
within the externally imposed value system.’ Absolut
Hypocrisy might, in some senses,
be called a drug deal, the artist
exploring, in a staggering provocation,
notions of personal identity
through consumption.
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After the sucess, both conceptually, artistically and financially, it was decided that the project should both reach a wider audience and scaled up to better reflect the global nature of the issues raised.
This led to a meeting with Gonzalo Montenegro, the then Bolivian Ambassador in London, where Tyszko proposed making a vast American Flag From several million Dollars worth of confiscated cocaine in Bolivia and then setting fire to the piece, in a potentially classic piece of Agigation/Propaganda. Senior Montenegro grapsped the impications of the piece immediately, and when he finally stopped laughing (withTyszko, not at), plans were made to investigate the reality of making such an audacious piece.
Meetings were also held with Zuelieva Vivas the Venezualian cultural attache who once again was extremely interested in helping to produce this 'revolutionary' artwork.
Yet Ten years later the piece has still not been made, the fact that at some point we would be destroying several million dollars of someone's money, and the simple reality of life, prohibition, and politics means we may never get to complete the work, yet........ we try.
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